- The Private Label Fair Asia (PLF) has been successfully held for 18 editions and is an annual flagship event in the retail private label industry. It provides a professional sourcing and negotiation environment for private label product developers, enabling win-win outcomes for both retailers and suppliers.
- The exhibition brings together two major sectors — Food and Non-Food — featuring over 1,000 source factories, helping you develop new product categories while saving development time and costs.
- All participating exhibitors are manufacturing enterprises in the industry, with high-quality products and extensive experience in cooperative development of retail products. They are capable of meeting order demands of varying scales.
- During the exhibition, you can participate in events such as the Private Label Developers Conference, PLF Category Lab, and PLF Workshops, which will provide you with more ideas and experience for product development. In addition, there is an exhibition of award-winning products from the Private Brand Golden Star Awards on site, where you can see the latest private label products of the year.
- Pre-registered visitors enjoy free admission and can enter directly by scanning their QR code at the venue. After registration, you can also make appointments with exhibitors through the online platform. By contacting the organizer, one-on-one targeted matchmaking services can also be arranged at the exhibition site.
- Follow the exhibition to stay informed about the latest developments and real-time supply and demand dynamics of the private label industry throughout the year. You can also participate in more off-season activities, such as matchmaking meetings and factory visits.
Visa Information
The organizer strongly suggests that applicants apply for their visas at the local Chinese Embassy at least 30 working days prior to their departure. While applying for the visas, the applicant is required to bring specific documents including passport, invitation letter, recent photographs (passport-sized) and completed visa application forms. (For more details, please consult with your local Chinese Embassy.)
Business Visa Invitation Letter will be issued by Private Label Shanghai Council and verified by Foreign Affairs Office of the Shanghai Municipal People's Government.
Mandatory for countries/regions which do NOT under below Unilateral Visa Exemption, Visa Exemption Agreement, 240 Visa-free Transit Policy.
2 major sections and 13 major categories
